Privacy policy.
Last updated: 4 November 2026
Northbound Digital runs Facebook and Instagram ads for trade businesses and books their enquiries in as quote appointments. This policy explains what personal information we collect, why, and what we do with it. "We" and "us" means Northbound Digital. We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
What we collect
When you book a call with us: your name, email, phone number, business name and suburb, plus anything else you type into the booking form.
When you use our website: our website platform (GoHighLevel) records basic visit details such as the pages you look at, your browser type and a cookie that recognises your device on return visits.
When you enquire through one of our clients' ads: if you're a homeowner who fills in an ad form for one of the trade businesses we work with, we collect your name, phone number, email, suburb and your answers to their questions (for example, whether you own the home, when you want the job done and your budget). We collect this on behalf of that business.
Why we collect it
- To book, confirm and remind you about your call with us, and to follow it up.
- For homeowner enquiries: to contact you about the quote you asked for, check the job suits the business, and book you in for a quote. Your details go to that business only. We never sell your information or pass it to anyone else.
- To keep our website working and see which pages get used.
How we contact you
We may call, text or email you about your booking or enquiry. Some of these calls and texts are made by an automated AI assistant. It asks a few simple questions so a quote can be booked at a time that suits you. You can ask to speak to a person or tell us to stop contacting you at any time by replying STOP to a text or emailing us.
When we follow up a homeowner enquiry, we only contact people who enquired through that business's ads, and every message says which business it's from.
We'll only send you marketing (like news or offers) if you've said yes to it. Every marketing message says it's from Northbound Digital and has an easy way to unsubscribe, in line with the Spam Act 2003.
Who we share it with
We use a few trusted services to run the business. They hold information for us and aren't allowed to use it for anything else:
- GoHighLevel (website, booking calendar, contact records, calls and texts), based in the United States.
- Meta (Facebook and Instagram ads and ad forms), based in the United States and Ireland.
- Google (email, and the fonts on our website), based in the United States.
Because these services are overseas, your information may be stored outside Australia. We only share information with the trade business you enquired with, and with the services above. We'll also share it if the law requires us to.
Cookies
Our website uses a cookie and your browser's storage to recognise return visits and record which pages are viewed. You can block or clear cookies in your browser settings. The site will still work.
How we keep it safe
Your information is stored in password-protected accounts that only we can access. No system is completely secure, but we take reasonable steps to stop it being lost, misused or accessed by anyone who shouldn't.
If there's ever a data breach that's likely to cause serious harm, we'll tell the people affected and the Office of the Australian Information Commissioner, as the Notifiable Data Breaches scheme requires.
How long we keep it
We keep your information only as long as we need it for the reasons above, or as long as the law requires, then delete it. Homeowner enquiries we collect for a trade business are deleted within 30 days of that business's campaign ending, or sooner if the business asks.
Seeing or correcting your information
You can ask what information we hold about you, ask us to correct it, or ask us to delete it. Email us and we'll reply within 30 days.
Complaints
If you're unhappy with how we've handled your information, email us first and we'll try to fix it. If you're still not happy, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.
Changes to this policy
We may update this policy from time to time. The latest version will always be on this page, with the date at the top.
Contact
Northbound Digital
Email: [email protected]